Feb
1 2012

Love vs. Football: The Battle for the Inbox

Posted by Liz Lynch at 11:14 AM in E-mail Marketing, Holiday, Liz Lynch, Retail | Permalink | Comments (0) | TrackBack (0)

I don't know about you, but for the last week or so, pretty much every marketing email I get is either about Valentine's Day or "The Big Game" as so...

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Jan
27 2012

Marketing Wrap-up: Week of January 23, 2012

Posted by Millie Bartlett at 11:43 AM in Millie Bartlett, Social media, Weekly Wrap-up | Permalink | Comments (0) | TrackBack (0)

Social and email seem to be the topics of the week. Here are some of our top links we have been reading and sharing. Make sure you find out who...

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Jan
26 2012

Email New Year's Resolution Check In!

Posted by Paola Cerda at 11:28 AM in Deliverability, E-mail Marketing, List Management, Paola Cerda | Permalink | Comments (0) | TrackBack (0)

It’s almost February, so time to do a quick gut check on your email New Year's resolutions! Wait, you didn’t set any? No worries, you can apply some common New...

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Jan
25 2012

Lifecycle Marketing Made Easy with Conversation Manager

Posted by Liz Lynch at 9:56 AM in Lifecycle, Liz Lynch, Welcome | Permalink | Comments (0) | TrackBack (0)

Time and again, we have seen that marketing based on either a customer's stage in the buying process or based on specific behaviors will deliver higher response rates and ROI....

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