What Makes You Interact With a Brand on Facebook?

It is instructive to learn what makes consumers interact with a brand on Facebook – a necessary piece of information to support any effort in engaging consumers there and in...

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If An Email Doesn't Link Properly to a Mobile App or Functional Mobile Website...

Designing an email to operate effectively on a mobile device is hugely important, but if the subsequent user experience upon clicking on the mail is poor – and often it...

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Email Use Remains Strong Globally

Despite the rise in mobile messaging and social interaction by consumers, email continues to remain a dominant form of communication for consumers around the world. As marketers, we must continue...

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